Livingston employee spotlight

Employee Spotlight – Ruben brings Shenanigans and Sales to Slaton Road

Ruben RuvalcabaRuben Ruvalcaba, equipment salesmen at the newly opened Lubbock location has been a member of the LMC team for over seven years. After graduating high school, he has worked in numerous agricultural related jobs leading to his position at Livingston Machinery, including working as a press operator at the Muleshoe Co-op Gin and as a module truck driver for 12 years. He also has experience as a shop foreman for a few years before he was approached by Tom Ladd and Gary Clark about the open parts position because of their involvement in the Muleshoe Fire Department, of which Ruben has been a part of since 2014.

Ruben spent five years behind the parts counter in Muleshoe as a familiar face in that community before transferring to the sales department. “I’ve always wanted to make sure my customers are taken care of; whether it’s the part they need or a machine to do a job. Transferring from the parts counter to the sales department was a learning experience but I’ve enjoyed it because it’s allowed me to better connect with my customers,” said Ruben. As soon as Livingston Machinery Company announced that a location would open in Lubbock, Texas, Ruben was quickly called upon to be the primary salesperson. Now a resident of Lubbock, he is overseeing the growth and development of one of LMC’s newest stores.

When asked about his favorite memory at LMC, Ruben’s response was, “Well, what can I say? Everyday I’m at work is a great memory. I enjoy working with a great crew!” This is apparent by the numerous jokes and shenanigans from the Muleshoe (and now Lubbock) parts and service departments that are often chronicled on Facebook and TikTok – which we all enjoy! He mentions that his greatest accomplishment has been his continued commitment to great customer service. “Taking care of all my customers is my main priority.”

Ruben RuvalcabaBefore relocating to Lubbock, Muleshoe, TX was proudly Ruben’s hometown for 41 years and in January 1999, he married his beautiful wife, Noemi. They have three amazing daughters; Mireya – 22; Clarissa – 20 and Brianna – 17. In his free time, he enjoys all things outdoors and sports related. Currently, he plays softball on a local team with tournaments most every week. He also coaches a fastpitch girls’ travel team as a way to give back to the community.

Visit Ruben and the rest of the LMC-Lubbock team at our new location at 3201 Slaton Road in Lubbock, Texas.



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